3D?

Here are a few rough sketches using a print out of the SKY ARTS logo. I've been thinking about making the logo into a 3D structure this would then give me a lot of space to work themes into the idea.

Above you can see my first idea. I would suspend the Sky Arts logo from the ceiling. I imagine that the 3D structure will be made of a transparent material such as a thick clear plastic or even glass. I would then use straight filming to pan over the suspended letters. I would then pan into certain letters to reveal filmed elements such as a ballerina, an orchestra, a period drama etc all filmed using actors.