Today we met our specialism groups for the first time.
We have been set our first brief which is to design a 20 second sting for the SKYARTS channel. We spent the session trying to get a feel for the channel, the target audience, age group and its ethics.
The image above shows a page from my sketchbook on the initial feelings I got from looking at their website. It is obvious that the channel is aimed at a cultural audience, probably 30+ and this can be seen from the comments page...I have included an example which can be seen in the image above.
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